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Anyone who has seen the hit Netflix documentary Tiger King: Murder, Mayhem, and Madness can attest that it’s one of the most outlandish stories to come out in a year full of outlandish stories. And while Tiger King’s sordid tale of big cats, murder-for-hire, polygamy, and a missing millionaire may seem too outrageous to have any relevance to your own life, the series actually sheds light on a number of critical estate planning issues that are pertinent for practically everyone.

Over seven episodes, Tiger King provides several shocking, real-life examples of how estate planning can go horribly wrong if it’s undertaken without trusted legal guidance. In this series of articles, we’ll discuss some of the worst planning mistakes made by key people in the documentary, while offering lessons for how such disasters could have been avoided with proper planning.

While the documentary’s dark, twisted plot is far too complicated to fully summarize, it focuses primarily on the bitter rivalry between Joe Exotic and Carole Baskin, who are both owners and breeders of big cats. Joe, the self-professed “Tiger King,” whose real name is Joseph Maldonado-Passage, runs a roadside zoo in Oklahoma filled with more than a hundred tigers, lions, and other assorted animals.

Carole is the owner of Big Cat Rescue, a Florida-based sanctuary for big cats rescued from captivity. As an avid animal rights activist, Carole goes on a public crusade against Joe, seeking to have his zoo shut down, claiming that he exploits, abuses, and kills the animals under his care.

In retaliation, Joe launches an extensive media campaign of his own against Carole, in which he accuses her of murdering her late husband, millionaire Don Lewis, and feeding his remains to her tigers. The feud between Joe and Carole goes on for decades, and it ultimately peaks after Carole wins a million-dollar trademark infringement lawsuit against Joe.

The legal fees and impending judgment from the lawsuit nearly bankrupt Joe, eventually pushing him to hire someone to kill Carole. However, instead of killing Carole, the individual Joe hires goes to the FBI and informs them of Joe’s murderous plot. Joe is ultimately arrested for hiring a hitman to kill Carole, along with multiple animal abuse charges, and he’s sentenced to 22 years in federal prison.

Although the clash between Joe and Carole takes center stage and exposes key estate planning concerns related to business ownership and asset protection (which we’ll cover a little later) the most egregious planning errors are made by Carol’s late husband Don Lewis. In fact, the full extent of duplicity and damage related to these mistakes isn’t even uncovered by the documentary, and have only recently come to light following renewed public interest in the case sparked by the show.

What’s more, since the fallout from Don’s poor planning has tragic results not just for him, but for the very loved ones he was seeking to protect with his estate plan, we’ll discuss Don’s planning mishaps first.

Don, a fellow big-cat enthusiast who helped Baskin start Big Cat Rescue, mysteriously disappeared in 1997 and hasn’t been seen since. After having him declared legally dead in 2002, Carole produced a copy of Don’s will that left her nearly his entire estate—estimated to be worth $6 million—while leaving his daughters from a previous marriage with just 10% of his assets.

Carole was not only listed as Don’s executor in the will she presented, but she also produced a document in which Don granted her power of attorney. However, the planning documents Carole produced were deemed suspicious by multiple people who were close to Don for a number of reasons.

Don’s daughters and his first wife claim that Don and Carole were having serious marital problems before he disappeared, and that Don was planning to divorce Carole. As evidence of this, we learn that Don sought a restraining order against Carole just two months before he vanished, in which he alleges Carole threatened to kill him. A judge denied the restraining order, saying there was “no immediate threat of violence.”

Don’s daughters also claim that around the time the restraining order was filed, their father created a will that left the vast majority of his estate to them, and he did so in order to minimize any claims Carole might have to his property should he pass away. Additionally, Don’s administrative assistant, Anne McQueen, said that before he disappeared, Don gave her an envelope containing his new will and a power of attorney document, in which he named Anne as his executor and power of attorney agent, not Carole.

Anne said Don told her to take the envelope to the police if anything should happen to him. According to Anne, the envelope with Don’s planning documents was kept in a lock box in Don’s office, but she claims Carole broke into the office and took the documents 10 days after he disappeared. At the time, Anne was being interviewed by detectives when she received a call from the alarm company, letting her know that the alarm in Don’s office had been triggered.

When police arrived, they found Carole removing files from the trailer that served as Lewis’ office. She was being helped by her father and Don’s handyman. The handyman had cut the locks, and according to Anne, this was because Carole didn’t have a key. Later that day, Carole had the entire trailer hauled to the grounds of the big cat sanctuary.

Anne told detectives that Carole removed the trailer and its contents in order to destroy his planning documents stored in the lockbox. From there, Anne believes Carole forged the will and power of attorney she ultimately presented to the court.

Carole vehemently denied all of these claims. In an interview with the Tampa Bay Times, Carole said she moved the office trailer because her father claimed he saw Anne removing files from it a day earlier. She also insisted she never threatened Don’s life, and that he disappeared on one of his many trips to Costa Rica. She further claims that Don sought to disinherit his children in his will, and it was only at Carole’s suggestion that Don left them anything at all.

Although law enforcement investigated Don’s disappearance from Tampa to Costa Rica, Hillsborough County Sheriff Chad Chronister said the investigation failed to uncover any physical evidence, only a conflicting series of stories and dead ends. In light of this, Don’s estate passed through probate in 2002, and his assets were distributed according to the terms of the will Carole presented, leaving Carole with the bulk of his $6-million estate, and leaving Don’s daughters with just a small fraction of his assets.

While there’s more to the story surrounding Don’s planning documents and Carole’s suspicious actions, let’s first look at the planning mistakes Don made and how they could have been easily prevented.

If Don’s children and assistant are correct in their claim that Don created a will that left his daughters the bulk of his estate and disinherited Carole, it appears he did so without the assistance of an attorney. This was his first big mistake.

There are numerous do-it-yourself (DIY) estate planning websites that allow you to create various planning documents within a matter of minutes for relatively little expense. Yet, as we can see here, when you use DIY estate planning instead of the services of a trusted advisor guiding you and your family, the documents can easily disappear or be changed without anyone who can testify to what you really wanted. In the end—and when it’s too late—taking the DIY route can cost your family far more than not creating any plan at all.

Even if you think your particular planning situation is simple, that turns out to almost never be the case. As we covered in a previous article, there are a number of complications inherent to DIY estate plans that can cause them to be ruled invalid by a court, while also creating unnecessary conflict and expense for the very people you are trying to protect with your plan.

And while it’s always a good idea to have a lawyer help you create your planning documents; this is exponentially true when you have a blended family like Don’s. If you are in a second (or more) marriage, with children from a prior marriage, there’s an inherent risk of dispute because your children and spouse often have conflicting interests, particularly if there’s significant wealth at stake.

The risk for conflict is significantly increased if you are seeking to disinherit or favor one part of your family over another, as Don was claimed to have done with Carole. In fact, Florida law prevents one spouse from completely disinheriting the other in their estate plan, so unless Don was aware of this fact when he cut Carole out of his will, she would still be entitled to one-third of his assets upon his death, no matter what his will stipulated.

By creating your own plan, even with the help of a DIY service, you won’t be able to consider and plan ahead to avoid all the potential legal and family conflicts that could arise. As your Personal Family Lawyer®, however, we are not only specially trained to predict and prevent such conflicts, but our unique planning process can actually help create connections among your loved ones and bring your family closer together. In fact, this is our special sauce.

Finally, as we saw with Don, if your loved ones can’t find your planning documents—whether because they were misplaced or stolen—it’s as if they never existed in the first place. Yet, if Don had enlisted the support of an experienced planning professional like us, his documents would have been safeguarded from being lost, stolen, or destroyed.

When we create or update a plan for our clients, it’s standard practice to not only keep current copies in our office, but we also ensure that everyone affected by the plan is provided with the latest updated copies, and any older versions are discarded. Moreover, we ensure all beneficiaries of your plan know exactly what to do in the event of our client’s death, so your family can immediately put the necessary legal actions in motion to properly manage your estate.

If you’ve yet to create a plan, have DIY documents you aren’t sure about, or have a plan created with another lawyer’s help that hasn’t been reviewed in more than a year, meet with us as your Personal Family Lawyer®. We can ensure that your plan will remain safe and work exactly as intended if something should happen to you.

Next week, we’ll continue with part two in this series on the estate planning lessons you can learn from the Netflix documentary Tiger King.

Proper estate planning can keep your family out of conflict, out of court, and out of the public eye. If you’re ready to create a comprehensive estate plan, contact us to schedule your Family Wealth Planning Session. Even if you already have a plan in place, we will review it and help you bring it up to date to avoid heartache for your family. Schedule online today.

The pandemic has caused Americans to change their behavior in a number of different ways, and one of the most positive of these changes is related to estate planning. For the first time since the study’s inception, Caring.com’s 2021 Wills and Estate Planning Study found that young adults are now more likely to have an estate plan than middle-aged adults.

Specifically, the study found that in 2020 only 16% of Americans aged 18 to 34 reported having a will or another estate planning document, but in 2021, that percentage rose by 10 points to 26%—a 63% increase in just one year. Conversely, the 2021 study found that the number of 35 to 54 year-olds with an estate plan actually decreased from 27% in 2020 to 22% in 2021.

Since young adults are traditionally the least likely to engage in estate planning, the study’s results are particularly encouraging for this demographic. And the shift in behavior is largely due to the pandemic, with 45% of the 18 to 34 year-olds surveyed reporting that they were motivated by COVID-19 to get their estate plan started. Yet, it really shouldn’t take a global pandemic to motivate young people to take estate planning seriously.

In fact, all adults over age 18 should have some basic estate planning documents in place. And this is true regardless of how much money you have, whether you are married or single, and whether or not you have kids. On that note, if you are an adult of any age and the pandemic didn’t inspire you to create your estate plan, here are four reasons why you shouldn’t wait another day to get your plan started.

Most people assume estate planning only comes into play when they die, but that’s dead wrong—pun fully intended. Although planning for your eventual death is a big part of the process, it’s just as important—if not more so—to plan for your potential incapacity due to a serious accident or illness.

If you become incapacitated without an estate plan, your family would have to petition the court to appoint a guardian or conservator to manage your legal, financial, and medical affairs. This process can be extremely costly, time-consuming, and traumatic for everyone involved. Plus, the court could appoint a family member you’d never want in control of such crucial decisions (just look at what happened to Britney Spears), or the court could appoint a professional guardian, which would give a total stranger nearly complete control of your life and your assets.

As your Personal Family Lawyer®, we can help you put estate planning vehicles in place that grants the person(s) of your choice the immediate authority to make your medical, financial, and legal decisions for you in the event of your incapacity. We can also implement estate planning strategies that provide specific guidelines detailing exactly how you want your medical care to be managed during your incapacity, including critical end-of-life decisions.

While you may not be able to prevent a potential incapacity, meet with us your Personal Family Lawyer® to ensure you have control over how your life and assets will be managed if it ever does occur

If you die without an estate plan, the court will decide who inherits your assets, and this can lead to all sorts of problems. Who is entitled to your property is determined by our state’s intestate succession laws, which hinge largely upon whether you are married and if you have children.

Spouses and children are given top priority, followed by your other closest living family members. If you’re single with no children, your assets typically go to your parents and siblings, and then more distant relatives, if you have no living parents or siblings. If no living relatives can be located, your assets go to the state.

Yet you can prevent all of this with proper estate planning and ensure your assets are distributed according to your wishes. Moreover, it’s important to note that state intestacy laws only apply to blood relatives, so your unmarried partners and/or close friends would get nothing if you fail to create a plan. If you want someone outside of your family to inherit your property, having an estate plan is an absolute must.

If you’re married with children and die with no estate plan, you might think things would go fairly smoothly, but that’s not always the case. If you’re married but have children from a previous relationship, for example, the court could give everything to your new spouse and leave your children with nothing. In another instance, you might be estranged from your kids or not trust them with money, but without a plan, state law controls who gets your assets, not you.

Or, in another situation, you and your spouse could both die, leaving assets to children who aren’t old enough to manage them, and requiring a long-term professional guardian to manage assets in ways you would never choose.

Moreover, dying without a plan could also cause your surviving family members to get into an ugly court battle over who should inherit your property. You may think this would never happen to your loved ones, but we see families torn apart by it all the time, even when there’s little financial wealth involved.

As your Personal Family Lawyer®, we can help you create a plan that distributes your assets in the exact manner you wish, taking into account your family dynamics and other contributing factors, so your death won’t be any more painful or expensive for your family than it needs to be.

If you don’t have an estate plan—or if you only have a will (yes, even with a will)—you are forcing your family to go through probate upon your death. Probate is the court process for settling your estate, and even if you have a will, it’s notoriously slow, costly, and public. But with no plan at all, probate can be a total nightmare for your loved ones.

Depending on the complexity of your estate, probate can take months, or even years, to complete. And like most court proceedings, probate can be expensive. In fact, once all of your debts, taxes and court fees have been paid, there might be nothing left for your loved ones to inherit. And if there are any assets left, your family will likely have to pay hefty attorney’s fees and court costs in order to claim them.

Outside of these issues, the most burdensome part of probate is the frustration and anxiety it can cause your loved ones. In addition to grieving your death, planning your funeral, and contacting everyone you’re close with, your family will be stuck dealing with an overloaded court system that can be challenging to navigate even in the best of circumstances. Plus, the entire affair is open to the public, which can make things all the riskier for those you leave behind, especially if the wrong people take an interest in your family’s affairs.

Fortunately, the expense and drama of the court system can be almost totally avoided with proper planning. Using a trust, for example, we can ensure that your assets pass directly to your family upon your death or incapacity, without the need for any court intervention. And as long as you have planned properly, just about everything can happen in the privacy of our office and on your family’s time.

Entirely separate from anything to do with court, conflict, or your legal documents, consider the reality of the mess you’ll leave behind if you do nothing. Look around yourself right now, what do you see? Someone would have to deal with all of that, if something happens to you, whether that something is an illness, injury, or death.

Then, imagine that same someone trying to figure out what you own, where it is, and how to access it? That’s the reality of the kind of mess you are subjecting someone you love to deal with if you do not get your affairs in order now.

With a Life and Legacy Plan in place (like the plans we create for our clients), you are minimizing the mess, providing clear instructions, and making it as easy as possible for the people you love to handle things for you, if and when something happens to you.

If you’re the parent of minor children, the most devastating consequence of having no estate plan is what could happen to your kids in the event of your death or incapacity. Without a plan in place naming legal guardians for your kids, it will be left for a judge to decide who cares for your children. And this could cause major heartbreak not only for your children but for your entire family.

You’d like to think that a judge would select the best person to care for your kids, but it doesn’t always work out that way. In fact, the judge could pick someone from your family you’d never want to raise them to adulthood. And if you don’t have any family or the family you do have is deemed unfit, your children could be raised by total strangers.

What’s more, if you have multiple relatives who want to care for your kids, they could end up fighting one another in court over who gets custody. This can get extremely ugly, as otherwise, well-meaning family members fight one another for years, making their lawyers wealthy, while your kids are stuck in the middle.

In light of these facts, if you have minor children, your number-one planning priority should be naming legal guardians to care for your children if anything should happen to you. This is so critical, we’ve developed a comprehensive system called the Kids Protection Plan® that guides you step-by-step through the process of creating the legal documents naming these guardians.

That said, naming legal guardians won’t keep your family out of court, as a judge is always required to finalize the legal naming of guardians in the event of death or incapacity of parents. But if it’s important to you who raises your kids if you can’t, you need to give the judge clear direction—and the Kids Protection Plan® does just that.

Additionally, you need to take steps to keep your kids out of the care of strangers over the immediate term, while the authorities figure out what to do if you’re incapacitated or dead. We handle that in a Kids Protection Plan®, too. And note MOST estate plans—even those created by lawyers—skip over this critical step because most lawyers aren’t well-trained on how to create plans for families with minor children. As a Personal Family Lawyer®, we’ve invested in specialized training to serve families with young children, and we are able to include Kids Protection Plans® with every plan we create.

Get this process started right now for free by visiting our Kids Protection Plan® website, and then schedule a follow-up visit to put in place other estate planning strategies to ensure your children are fully protected no matter what happens to you.

While many people said that the pandemic inspired them to see a greater need for creating an estate plan, the 2021 Caring.com study also found that more than one in three Americans still don’t think that estate planning is important—or they haven’t even thought about it at all. But as we’ve outlined here, not having an estate plan can be incredibly traumatic and costly for both you and your loved ones, who will be forced to deal with the mess you’ve left behind.

You simply cannot afford to put off creating your estate plan any longer. As your Personal Family Lawyer®, we will guide you step-by-step through the planning process to ensure you’ve taken all the proper precautions to spare your loved ones from needless stress, conflict, and expense.

However, the biggest benefit you stand to gain from putting a plan in place is the peace of mind that comes from knowing your loved ones will be provided and cared for no matter what happens to you. Don’t wait another day—contact us, your Personal Family Lawyer® right now to schedule an appointment, so you can finally check this urgent task off your to-do list.

Proper estate planning can keep your family out of conflict, out of court, and out of the public eye. If you’re ready to create a comprehensive estate plan, contact us to schedule your Family Wealth Planning Session. Even if you already have a plan in place, we will review it and help you bring it up to date to avoid heartache for your family. Schedule online today.

Social media as a marketing tool can be a blessing and a curse when it comes to building your business reputation. Friends, followers, and likes on social media platforms such as LinkedIn, Facebook, and Instagram can help your business gain raving fans with a tap or a click. Not only can you easily gauge the public’s response to your company (for better or worse), the immediate nature of these digital tools allow you to instantly make reparative efforts if a customer’s complaint paints you in a bad light.

Along with the benefits of social media come considerable drawbacks. A few vocal, unhappy customers can start trends you’d rather avoid. And as Warren Buffet has so wisely declared, “It takes 20 years to build a reputation and five minutes to ruin it.” The best way to protect your business reputation is to put systems in place to prevent major mishaps and allow you to quickly and authentically respond to and mitigate any social media crisis.

Social media is the perfect venue to listen to your customers so you can better respond to their needs. Listen to what people are saying, and be proactive in your responses. Encourage satisfied customers to post reviews and submit testimonials so that you have proof of a positive track record to weigh out any negative reviews that come in. And they will come in! One or two bad reviews won’t bother prospects when there are 75 glowing ones to balance them out. Be sure to read and respond to feedback in any form – positive or negative – so that your customers know you are listening.

Not every company has the resources to respond on social media in real time. Just make sure you set reasonable expectations for responses (e.g. 24-48 hours), and make sure you post that promised response time.

Also, be thoughtful when responding. Showing your customers you care by responding thoughtfully to complaints can prevent crises from occurring. Better yet, leverage the impact of a negative review by using it as a means for demonstrating your ability to take in feedback and apply appropriate solutions. If you don’t feel the feedback accurately reflects the “true story,” use it as an opportunity to clarify details and explain your side of the story. You may not win one unhappy customer back, but you can use your responses to negative reviews as an opportunity to show prospects your ability to reason things out and find solutions.

Transparency isn’t just a buzzword; it’s a necessity. Be honest, upfront, and don’t try to hide legitimate customer concerns. Honestly truly is the best policy and will help you win loyal customers over the long haul.

This entails more than just crafting the perfect tweet. Have a crisis plan in place for sticky situations. Set clear moderation guidelines so taking down violating posts doesn’t look suspicious. Consider hiring an experienced social media manager to handle your accounts, and restrict access to those accounts.

While some of those TV commercials for free credit-score report companies are pretty funny, having errors on your credit report is no laughing matter. Indeed, your credit score is one of the main factors determining your access to loans, credit cards, housing, and sometimes even jobs.

From late payments that were actually made on time and paid debts that are still listed in collections to fake accounts opened in your name by identity thieves, there are all kinds of errors that can end up in your report. What’s more, even if the mistakes were made by the banks, lenders, and/or credit bureaus, they have no obligation to fix them—unless you report them.

Given this, it’s vital to monitor your credit score regularly and take immediate action to have any errors corrected. Here, we’ll discuss a few of the most common mistakes found in credit reports and how to fix them.

If anything is inaccurate on your report, file a dispute with the credit bureaus as soon as possible. In fact, notifying these agencies is a prerequisite if you eventually decide to take legal action. Note that if a mistake appears on more than one report, you’ll need to file a dispute with each credit bureau involved.

To ensure your dispute has the best chances of success, follow these steps:

• Use the appropriate forms: Each credit bureau has different processes for filing a dispute—whether via regular mail or online—so check the particular bureau’s website for instructions and forms. You can find sample letters showing how to dispute credit reports on the FTC and Consumer Financial Protection Bureau (CFPB) websites.
• Be absolutely clear: Clearly identify each disputed item in your report, state the facts explaining why the information is incorrect, and request a deletion or correction. If you’ve found multiple errors, include an itemized list of each one.
• Provide evidence: It’s not enough to just say there’s a mistake; you should substantiate your claim with proof. Collect all documents related to the account, including account statements, letters, emails, and legal correspondence. Include copies (never originals) of this paperwork, and highlight or circle the relevant information.
• Contact credit providers: In addition to the credit bureaus, the CFPB recommends you also contact the credit providers that supplied the incorrect information to the bureaus. Check with the particular company to learn how to file a dispute, and then send it the same documentation to them that you sent to the bureaus.
• Review the results of the investigation: Credit bureaus typically get back to you within a month, but their response can take up to 45 days. The response will tell you if the disputed item was deleted, fixed, or remains the same. Disputes basically boil down to whether or not the creditor agrees with your claim or not, and what they say typically goes.

If anything is inaccurate on your report, file a dispute with the credit bureaus as soon as possible. In fact, notifying these agencies is a prerequisite if you eventually decide to take legal action. Note that if a mistake appears on more than one report, you’ll need to file a dispute with each credit bureau involved.

To ensure your dispute has the best chances of success, follow these steps:

• Use the appropriate forms: Each credit bureau has different processes for filing a dispute—whether via regular mail or online—so check the particular bureau’s website for instructions and forms. You can find sample letters showing how to dispute credit reports on the FTC and Consumer Financial Protection Bureau (CFPB) websites.
• Be absolutely clear: Clearly identify each disputed item in your report, state the facts explaining why the information is incorrect, and request a deletion or correction. If you’ve found multiple errors, include an itemized list of each one.
• Provide evidence: It’s not enough to just say there’s a mistake; you should substantiate your claim with proof. Collect all documents related to the account, including account statements, letters, emails, and legal correspondence. Include copies (never originals) of this paperwork, and highlight or circle the relevant information.
• Contact credit providers: In addition to the credit bureaus, the CFPB recommends you also contact the credit providers that supplied the incorrect information to the bureaus. Check with the particular company to learn how to file a dispute, and then send it the same documentation to them that you sent to the bureaus.
• Review the results of the investigation: Credit bureaus typically get back to you within a month, but their response can take up to 45 days. The response will tell you if the disputed item was deleted, fixed, or remains the same. Disputes basically boil down to whether or not the creditor agrees with your claim or not, and what they say typically goes.

If you’re not happy with the result of the dispute or how the dispute was handled, you can file a complaint with the CFPB, which regulates the credit bureaus. They’ll forward your complaint to the credit provider and update you on the response they receive.

If the credit provider insists the information is accurate, you can provide the bureaus with a statement summarizing your dispute and request they include it in your file, in future reports, and to anyone who received a copy of the old report in the recent past.

Finally, if the investigation isn’t resolved to your satisfaction and the inaccurate information in your credit report is causing you harm, contact us to determine if taking legal action would be worthwhile. We can review the information, and if necessary, help you develop and litigate your case.

We can help get your credit in top shape by guiding you to put  the proper legal, insurance, financial, and tax systems in place to secure your family’s financial future.

Proper estate planning can keep your family out of conflict, out of court, and out of the public eye. If you’re ready to create a comprehensive estate plan, contact us to schedule your Family Wealth Planning Session. Even if you already have a plan in place, we will review it and help you bring it up to date to avoid heartache for your family. Schedule online today.

When launching a startup, one of your most pressing matters is getting your company’s name and identity out there—and having people remember it. But in many industries, getting your business recognized among a sea of competitors can be a daunting task.

Like it or not, your company’s success and failure could be largely a matter of image. To this end, having an awesome logo could help. Depending on your industry, a well-designed logo will not only make a memorable first impression, it can also help build legitimacy, loyalty, and longevity.

The following concepts are essential for both creating a logo that will immediately grab a potential customer’s attention and also ensuring you have the legal support to protect the investment you make in your identity.

Since a logo is one of the very first things people will notice about your company, its primary purpose is to get people to identify that symbol with your brand. Think of a logo as a distinctive flag or signature: it’s about making your business brand stand out from the rest and be instantly recognizable.

A logo isn’t necessarily aimed at describing your business or even identifying what it sells. After all, what the heck does a talking gecko have to do with car insurance? What does a partially eaten apple say about computers? It’s simply about etching that symbol onto your customer’s consciousness, so your ideal clients will remember and recognize your logo  whenever they see it, reinforcing consistency and trust.

When designing your logo, focus on creating a noteworthy image first and names or slogans second. That’s not to say that your name or slogan can’t be an important part of the logo, but since our memories are largely visually based, aim to make the overarching imagery as distinctive as possible.

The cool thing about logos is not every company uses them, but those that do often appear more professional and reputable. Indeed, even if you’re running your business out of your garage (like Apple once did) a slick logo can immediately inspire trust, admiration, and superiority—even if you feel like you’re still winging it.

Another vital element with logos is consistency. You should place your logo everywhere your business is represented or even mentioned. This is especially important online, where attracting eyeballs is the name of the game and attention spans last milliseconds. To this end, place your logo prominently on your website, online advertising, social media, email signature, and all marketing materials.

We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule. Or, schedule online.

Think business is all work and no play? It’s that mindset that will hold you back from reaching your potential. Your happiness matters. The problem is, the pressure of running a business can make it seem that prioritizing self-care and your overall well-being is next to impossible, or even irresponsible. But, in fact, the opposite is true.

If you don’t prioritize self-care, your business will never succeed to the level you want. It’s a tricky balance that you will only be able to master if you see through the belief patterns that are holding you back.

Here’s something to look at that can have a big impact on your achievement of true success, going forward.

Quite often, traditional success is driven by fear of failure, a need to prove something, or a mind that tells you that when you [insert your favorite achievement oriented goal], then you will be able to be happy.

Unfortunately, what most often happens with success driven from this place, is you’ll hit the goal, but still not be happy.

Or you’ll be happy for a few minutes, and then it’s on to the next goal. Always chasing, never satisfied.

Typically, that’s happening because your relationship to discomfort is out of whack.

You are trying to solve for your discomfort with achievement, when really what your discomfort is asking for is self-care.

And, if you don’t listen to the request properly because you were never taught what self-care looks like, or because you don’t know how to listen to the part of you that’s uncomfortable, you will keep feeding the discomfort the wrong kind of nourishment.

In order to get into right relationship with your discomfort, you first need to notice that your mind is driving all of this.

It is using discomfort to speak to you.

But only because it’s the only way it knows to get your attention. Like a small child that keeps trying to get your attention, until it needs to use the most atrocious negative behaviors to do so, your mind will keep trying to tell you what it wants.

And, it’s way of doing so will get louder and louder, and uglier and uglier, until one day, it may make you very sick, just so you finally hear it.

Ideally, you can see it far before that point (like right now) and make the life changes it’s asking for, not by achieving more, but by caring for yourself more.

Entrepreneurs make tough decisions every day. They also have tough conversations. Whether it’s discussing an employee’s performance or a recent hiccup in operations, approach uncomfortable situations with a well-thought out plan, specific suggestions for improvement, and confidence.

Along those same lines, put preventative measures in place—like drafting better legal contracts—to mitigate uncomfortable situations.

Driven entrepreneurs often hire like-minded people who are passionate about work and motivated to do whatever it takes to succeed. They work hard and get results! But it’s just as important to set healthy boundaries, especially with a team of dedicated professionals. It’s vital that you model excellent self-care by taking good care of yourself and encouraging your team to do the same.  Work hard and don’t lose sight of the importance of your own mental health and well-being.

As a business owner, your bandwidth is not unlimited. Running a business is a mentally draining endeavor. When you suffer, your business suffers.

Put systems in place to ensure legal and financial issues are taken care of before they stress you out. This can include proper tax planning and auditing your insurance policies to ensure your business is well protected. Minimizing problems can free up your mental energy so you can actually enjoy the excitement and freedom of entrepreneurship.